# Where should social proof appear on a subscription paywall?

Author: Ali Abouelatta
Source date: 2026-06-02
Tags: monetization, social proof, paywall, AI
HTML: https://lazyweb.com/research/speechify-social-proof-benefits
Markdown: https://lazyweb.com/research/speechify-social-proof-benefits.md

## Primary visual

Local image URL: https://lazyweb.com/research-assets/speechify-social-proof-benefits/01-control-vs-experiment.png
Original image URL: https://www.lazyweb.com/research-assets/speechify-social-proof-benefits/01-control-vs-experiment.png
Alt text: Side-by-side Speechify paywall comparison with the control on the left and an advanced AI voices plus social proof experiment on the right.
Image description: Lazyweb Research comparison showing Speechify combining premium AI voice positioning, voice-avatar imagery, and weekly-starts social proof on the paywall.

Short answer: Put social proof next to the premium benefit it supports. Speechify paired advanced AI voices with voice-avatar imagery and a weekly-starts proof bar, making the offer feel both differentiated and widely adopted on the same decision surface.

## Evidence

Lazyweb Research compared Speechify paywall screenshots where the experiment attached social proof directly to the premium-feature story.

## What changed

- Control: a less integrated premium-feature and proof layout.
- Experiment: advanced AI voices positioning, voice-avatar imagery, and weekly-starts social proof.
- The proof moved into the same surface as the differentiated feature.

## Why it matters

- Social proof works harder when it validates the exact paid feature the user is evaluating.
- For AI products, concrete feature imagery can make abstract capability claims easier to trust.

## Sources

- [1] Lazyweb Research: Most up to date mobile A/B test library tracking +1000 apps weekly. [Get access here](https://www.lazyweb.com/monetization#buy)