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whatnot app screenshots and user flows

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Company metadata

CategoryShopping
SubcategoryShopping Rewards & Deals
TaglineThe Live Shopping Marketplace—Shop, sell & connect around the things you love.
Business modelAffiliate / Lead Gen / Referral Fees, Advertising
Product archetype2-sided Marketplace, Prosumer
Growth engineNetwork effects (social graph), Virality / invites, Content-led / SEO, Channel / partnership-led, Paid performance marketing, Aggressive Incentives, Social media, PR
Revenue (2024)$359,000,000
Money raised$968,000,000
Public companyNo
Market leaderYes

App Store description

Whatnot is the largest live shopping platform in the US, UK, and Europe - we’re a marketplace bringing millions together to shop, sell, and connect around the things they love. From bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl—we’ve got it all. Explore 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry, and more. FIND INCREDIBLE DEALS ON NAME BRANDS - Join hundreds of thousands of sellers to shop deep discounts from your fashion favorites and everyday essentials. From brands you know and love, to emerging and hard-to-find specialty products. Whatnot has a deal on whatever you’re looking for. SHOPPING HAS NEVER BEEN MORE FUN - Whether you’re getting in on fast-paced auctions, incredible flash sales, live show giveaways, searching through the marketplace, or jumping into the chat—you’ve never had this much fun shopping. Whatnot has brought the best of shopping in-person online. INTERESTED IN SELLING ON WHATNOT? Last year, small businesses generated more than $3 billion in sales on Whatnot. Make more by selling live, join Whatnot today.

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