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etrade app screenshots and user flows

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Screenshots

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Company metadata

CategoryFinance
SubcategoryInvesting & Trading
TaglineDiscover even more to love about E*TRADE. Now you can invest on your own and speak to a pro when you are ready.
Business modelFinancial Rails Revenue
Product archetypeProsumer
Growth engineNetwork effects (social graph), Channel / partnership-led, Paid performance marketing, Word of mouth
Active users1,090,000
Money raised$58,246,940
Public companyNo
Market leaderNo

App Store description

Welcome to E*TRADE from Morgan Stanley, where we simplify investing and trading no matter your experience level. Our award‑winning app offers everything you need, including investing, banking, trading, research, and more—right at your fingertips. Download now to start investing. Invest on your terms • Enjoy commission‑free online US‑listed stock, ETF, and options trades • Trade mutual funds • Choose from professionally built portfolios Invest with confidence • Get streaming quotes, charts, and portfolio information • Access education, research, tools, and screeners to spot investment opportunities • Set alerts and create watchlists for the investments you're interested in • Stream live Bloomberg video • Chat with customer service in‑app Bank and save • Earn more on your cash with high‑yield savings, checking accounts, and certificates of deposit from Morgan Stanley Private Bank, National Association, Member FDIC • Deposit checks, pay bills, transfer money, and send & receive money with Zelle® on select devices Securities products offered by Morgan Stanley Smith Barney LLC, Member SIPC. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All are separate but affiliated subsidiaries of Morgan Stanley. E*TRADE is a business of Morgan Stanley. Securities, investment advisory, commodity futures, options on futures and other non‑deposit investment products and services are not insured by the FDIC, are not deposits or obligations of, or guaranteed by Morgan Stanley Private Bank and are subject to investment risk, including possible loss of the principal amount invested. Futures and options transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure Statement for Futures and Options prior to applying for an account by visiting etrade.com/options. You can also view the E*TRADE Futures LLC Financial Information and Disclosure Documents at etrade.com/futuresdisclosure. View the mobile app awards E*TRADE has received at us.etrade.com/l/awards-recognition. E*TRADE from Morgan Stanley (“E*TRADE”) charges $0 commission for online US‑listed stock, ETF, and options trades. Exclusions may apply and E*TRADE reserves the right to charge variable commission rates. Additional regulatory and exchange fees may apply. For more information about pricing and rates, visit etrade.com/pricing. Zelle® is available for Morgan Stanley Private Bank, National Association (MSPBNA) accounts on the E*TRADE Mobile App and on etrade.com. Enrollment is required and dollar and frequency limits may apply. Learn more at us.etrade.com/l/zelle. The material provided by Morgan Stanley Smith Barney LLC or any of its affiliates (collectively, “Morgan Stanley”) is for educational purposes only and is not an individualized recommendation. Apple, iPhone, iPad, Apple Watch, and Touch ID are trademarks of Apple Inc. View End‑User License Agreement: https://mobile.etrade.com/etmobile/EULA_2.0.html © 2025 E*TRADE from Morgan Stanley. All rights reserved.

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