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calm app screenshots and user flows

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Screenshots

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Company metadata

CategoryHealth & Fitness
SubcategoryMeditation & Mindfulness
TaglineWe’re here to help you feel better.
Business modelSubscription
Product archetypeConsumer
Growth engineProduct-led self-serve (PLG), Social media, PR, Word of mouth
Revenue (2024)$390,000,000
Active users4,500,000
Money raised$218,000,000
Public companyNo
Market leaderYes

App Store description

** Best of 2018 Award Winner ** — Apple ** 2017 App of the Year ** — Apple ** Happiest App in the World ** — Center for Humane Technology Calm is the #1 app for Sleep, Meditation and Relaxation. Sleep better, relieve stress, lower anxiety and refocus your attention. Explore an extensive library of guided meditations, Sleep Stories, breathwork, exclusive music and stretching exercises. Invest in your mental health and choose a guided meditation session that fits within your busy schedule. Add Calm to your daily routine and join the millions experiencing the life‑changing benefits of practicing mindfulness. Beginners, intermediate and advanced users can all find their home in Calm. Let relaxing music and calming sounds help you meditate, focus and sleep better. Sleep Stories are bedtime stories that are guaranteed to lull you into a deep and restful slumber. Pick from 100+ exclusive Sleep Stories, featuring well‑known talent such as Matthew McConaughey, Stephen Fry, Rosé, Jerome Flynn and P!nk. Calm is recommended by top psychologists, therapists and mental health experts. Take a deep breath and find your Calm. CALM FEATURES MEDITATION & MINDFULNESS • Meditate with seasoned experts, regardless of your experience level • Introduce mindfulness into your daily routine and learn to calm your mind • Mindfulness topics include Deep Sleep, Calming Anxiety, Managing Stress, Focus and Concentration, Breaking Habits, Happiness, Self‑Esteem and so much more SLEEP STORIES • Sleep soundly listening to bedtime stories for adults and children alike • Wonder - Join Matthew McConaughey on a dreamy story about the mysteries of the universe • Blue Gold - Journey through the sleepy village of Provence with master storyteller Stephen Fry • The Nordland Night Train - Travel up the scenic coast of Norway aboard a remote railway • Happy Little Zzzs - Drift off to the soothing brush strokes of beloved painter Bob Ross RELAXATION & STRESS RELIEF • Learn to relax and lower stress with daily meditation and breathing exercises • Focus on a goal with Dailies - Reduce anxiety with daily 10‑minute original programs like the Daily Calm with Tamara Levitt, the Daily Trip with Jeff Warren, or the Daily Jay with Jay Shetty • Shift your thinking and find your calm through inspiring stories with Wisdom • Daily Move: Mindful stretching and movement to relax your body during the day ALSO FEATURING • Daily Streaks & Mindful Minutes: Track and celebrate your progress • 7 and 21 day mindfulness programs for both beginner and advanced users • Music: Exclusive music engineered to help you focus, relax or sleep • Soundscapes to sleep: Ocean waves, Heavy Rain, Camp Fire, Babbling Brook and more Calm saves your meditation and sleep sessions to your Apple Health app. Subscription pricing and terms: Calm offers an auto‑renewing monthly subscription at $14.99/month and an auto‑renewing yearly subscription at $69.99/year to provide you with unlimited access to the Calm Collection while you maintain an active subscription. Calm also offers a Lifetime subscription for $399.99 which is paid for by a one‑off upfront payment with unlimited access to the Calm Collection forever. Payment will be charged to the credit card connected to your iTunes Account when you confirm the initial subscription purchase. Subscriptions automatically renew unless auto‑renew is turned off at least 24‑hours before the end of the current subscription period. Your account will be charged for renewal within 24‑hours prior to the end of the current period, and the cost of the renewal will be identified. You may manage your subscription and auto‑renewal may be turned off by going to your Account Settings after the purchase. Any unused portion of a free trial period, if offered, will be forfeited when you purchase a subscription, where applicable. Read more about our terms and conditions here: Terms of service: https://www.calm.com/terms Privacy policy: https://www.calm.com/privacy

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