calm

Onboarding

7 steps

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1 Step 1

Account creation/login gate screen prompting users to create an account to save progress, with primary sign-in options to continue with Email, Apple, or Google. Includes a close (X) dismiss button, Terms and Privacy Policy links, and a “Have an account?

2 Step 2

OAuth sign-in permission modal prompting the user to allow the Calm app to use calm. com for authentication, with primary actions Cancel or Continue.

3 Step 3

Google OAuth consent screen for “Sign in with Google” showing what profile data the app will access (name/profile photo and email address) with links to privacy policy and terms. Primary actions let the user cancel or continue to grant permission and proceed with account connection.

4 Step 4

Subscription upsell paywall offering a limited-time 7-day free trial for a premium plan, with selectable yearly and monthly pricing options and a primary “Try for $0” CTA. Includes close button, trial/renewal disclosure, and a toggle to enable a renewal reminder via notifications with a link to open device settings.

5 Step 5

Onboarding survey screen asking “How did you hear about [the app]? ” with a single-select radio list of acquisition sources (social media/online ad, podcast ad, employer, article/blog, friend/family, TV ad, YouTube influencer, therapist/health professional, app store/search, other) and a close button to dismiss.

6 Step 6

Promotional modal popup in a meditation and sleep app offering to “Gift a free 30-day Calm Guest Pass,” explaining the benefit of sharing an extended trial to help someone reduce stress and improve sleep. The overlay includes a close (X) icon and a primary “Continue” CTA to proceed with gifting/sharing the trial.

7 Step 7

Meditation and sleep app home dashboard showing a promotional banner to start a free Premium trial, a personalized greeting, and curated content sections like “Popular” and “Today’s Dailies” with tappable audio cards (some locked). Top icons provide access to notifications and settings, and a bottom tab bar navigates Home, Sleep, Discover, Profile, and Premium.